Eli Reich | Alchemy Goods

Ag History: "People say that 'necessity is the mother of invention,' and that’s exactly the way Alchemy Goods got started. My messenger bag got stolen and I needed another one. But the perfect messenger bag eluded me. There were always extra inner tubes lying around my apartment, and I realized that I could probably build the perfect bag out of stuff I already had. The first prototype was born on my home sewing machine. It wasn’t perfect, but it was exactly what I needed. Soon, my friends wanted their own. Then local bike shops caught a glimpse and expressed interest. Each bag improved over the last. Thanks to my friends, demand grew and grew, which led to the founding of Alchemy Goods.

So to whoever it was that stole my bag...you were the inspiration for my imagination. Thank you." - Eli Reich (founder)

Recycling Your Inner Tubes: The inner tubes in our goods are reclaimed from cyclists and bike shops across the country. Do you ride or know someone that does? Your local bike shop can be a part of our inner tube recycling program. Ask your local dealer if they are participating.